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Greater Lansing Web Site Design, Development & Optimization
"designing a website is like buying a house - you have your list of requirements but you need to find the 'right' look. When you find it, you'll know, but the challenge is to find it...."
Our total web site solutions take care of everything for you. We rely on getting to know our clients and understanding their personal preferences and business ethos as well as the functional needs of the website. Sites are hand-coded to meet precise specifications, so are not restricted by limitations of packages and tools. Nancy Denny can take care of everything, from initial web site address (url) registration, to pro-actively marketing your web site once your site is live. Because we offer a special type of development, we can be extremely flexible. We offer extensive industry experience and knowledge to quickly design and build affordable websites from scratch.
Typical solutions take around 3 stages to build - as outlined below: Stage One - Initial Requirements SpecificationFollowing an intial meeting to discuss the functionality and look and feel of the site, a detailed specification and costing is produced for the client to review, amend and agree.
The website address (url) is agreed and registered and a holding page set up with the client's basic details. Stage Two - PrototypingA set of different prototypes is produced for review with the client. These are intended to define the 'look and feel' of the site. A website is a very personal matter and individual preferences vary hugely from client to client. The initial set of prototypes is intended to identify a set of features which may then be refined into an acceptable design. Obviously, every client varies here - some have a very clear idea about how their site should look, while others have a total blank sheet and are open to a broad range of designs. Two rounds of prototyping are costed for, which is generally adequate for most clients.
Appropriate search phrases will also be researched and agreed, so that the web site will achieve a reasonable position in the search engines for these phrases.
At this stage, we also discuss the practicalities of the site, such as - E-mail addresses (of the format to: NancyDenny@NancyDenny.com)
- Rate of change of the web site content and how changes will be implemented
- Identification and analysis of competitors' web sites
Stage Three - Build and ReviewWhen an acceptable prototype has been agreed, the functionality is added, the system is tested and optimised for search engines. At this point it is 'released' onto the desired web address (URL) and made available to the general public.
After ReleaseFollowing release, Nancy Denny will monitor and market the website, submitting to appropriate free directories and search engines. It should be noted that google currently seems to operate a penalty system (known as 'the Google sandbox') whereby new web site adresses take 6-8 months to reach a top 10 ranking. However, once links are established and the website is optimized, sites can reach this page within the timescales. Nancy Denny will perform weekly monitoring of the web site's position and will continue to regularly build links and submit the site to search engines/directories as part of the monthly management service.
All clients vary widely in the degree of involvement they require once the web site is live. Some clients chose to manage the content themselves, uploading new images and changing text through a tailor-made editing system which is included in their monthly fee. Other clients prefer Nancy Denny to take total control of the system, with the monthly management fee including a pre-agreed level of change. CostThere is no typical web site cost, as client's needs vary widely. However, as a guide, a simple 5 - 8 page site (such as this site) consisting of an initial page (of one format), a contact page and all other pages of the same format with a 1-level menu would cost in the region of $700 - $3,800, with a monthly management fee of $30 - $150. This cost excludes purchase of specific graphics and fonts; Nancy Denny has a limited selection of these but clients may find they need to have an additional budget for photography/artwork. What Now?If you would like an initial consultation (free within the Greater Lansing, Michigan area) please e-mail us by clicking here
The following is a basic list of web site types avaliable by Nancy Denny. Specialty SitesSignificant features of this site are:
Online gallery slide show Flexible content - the site owner can edit text and change menu order/titles online Gallery management system - the site owner can upload images and change the slide show sequence/descriptions through a hand-coded administration system Consistently achieving a Google top 10 listing for searches
Nature Sites
Significant features of this site are:Subtle slide show on home page, echoed on detail pages Significant image management and editing to allow for various photographs of each nature photo in the portfolio Incorporation of an original design plan into tailor-made background image
E-Commerce SitesSignificant features of this site are:Online store with consistent look and feel for information and store pages Full shopping cart functionality Integration with HSBC credit card validation system Business
Significant features of this site are: Online availability chart which can be changed by management/owners via a password-protected admin areaMultilingual French/English site - users can switch language at any point Colour schemes and overall image designed to match current marketing brochures Email management system with 'enquiries' emails automatically replied to by the owner's personal address
CatalogsSignificant features of this site are:Expandable design to allow for incorporation of new product lines Order form for customers to download and complete Trade and enquiries emails to support different business areas MarketingSignificant features of this site are:This site needed to sit along side external marketing material and images so much of its look and feel was pre-defined Hand-coding used extensively to achieve precise, desired appearance Conversion of hand-drawn sketches to usable web site images Language
Significant features of this site are: A simple, clean cut look and feel to attract a more refined clientHand-coding used extensively to achieve precise, desired appearance Flexible design and implementation to allow for frequent changes Gallery facility to allow client to upload images as required
ReferenceSignificant features of this site are:Appearance to match existing shop images A typical 1-page 'online business card' with full email support and search engine optimization Flexible design to allow for incorporation of ever-changing catalogue
RetailSignificant features of this site are:Design which reflects the products - "simple, elegant and understated" High quality imagery which needs sophisticated bandwidth management Flexible design to allow for annual catalogue changes
DirectoriesSignificant features of this site are:Database-driven directory allowing for flexible extension Mailing list subscription service, allowing bulk emails to registered members Incorporation of income-generating advertising links to cover the costs of the site Hand-coded review area to approve/reject sites Suggestion form which provides instant email notification Search Engine friendly coding, providing meaningful text links and pagenames, not meaningless codes and numbers Site-wide search facility
OrganizationsSignificant features of this site are:Scrolling 'news' area which can be changed via a custom-made administration system available to the organization leaders Password-protected area for newsletters, forms and photographs with the facility for members/leaders to upload information into this area Wide range of comment/question areas for members to write to Small Business
Significant features of this site are: Animation on front page produced without flashTypical 'small business' web site with separate front page, contact page and then all other pages of same format Links exchange page for reciprocal links to boost search engine rankings Incorporation of BBC news banner for latest news Consistently number one in msn, yahoo, hotbot, lycos for search phrase 'web design
In addition to our affordable web site total solutions we also offer a range of stand alone services to support the small business. A summary list is given below; it is by no means complete - should the service you require not be listed, please feel free to contact us for an affordable web development quote - Web Site Marketing Review
- Web Site Design Review
- Web Hosting Services
- Stand alone Web Site Build
- Logo Design
We can offer a detailed review of your website content, how it compares to your competitors and its position in the major search engine rankings.
We can advise you of changes that should improve your web site exposure.
We charge an hourly rate of $75 for this service; a typical small business review would take around two hours. Worried that your current web site is too slow? too cluttered? too confusing?
We can objectively review your website and offer constructive, helpful advice on how to improve its performance or its 'look and feel'. We offer: - UK-based linux servers
- cpanel
- my sql
- php
- ftp
- apache handlers
- cron jobs
- MySQL
- frontpage extensions
- php
- email
- email forwarding
Because our clients' needs vary, we do not offer a set of standard packages, but prefer to tailor a solution specific to your needs.
As a guide, costs start at $30/month for basic (250Kb web site source code disc space ) site with 25Mb monthly usage (bandwidth) and 2 email accounts. Are you reasonably internet-competent yet lacking the expertise to develop a professional web site?
We offer stand alone webpage design and build to your specifications.
Once your site is built the code is handed over to you for your own hosting and maintenance.
Costs vary from client to client, but start at $150 for a basic, one-page 'online business card' web site with company name and logo, contact details (address, telehone, fax, e-mail link) along with as much text as you wish to include on the page describing your business. Need a logo? We can design one for you.
Once designed, we can supply you with bitmaps, gif and jpg's in varying sizes to satisfy all your requirements.
Prices start at $350 for a simple two colour logo and up.
Nancy Denny (MA Oxon) specialises in affordable but professional Web Site Design for small businesses, offering sympathetic and helpful web support to even the most computer-wary.
Why Web Design?Nancy started offering web design services after 15 years professional experience in web site development and consultation. She recognized that many of her contemporaries did not have the confidence or basic skills to perform their own web page design, yet in order to keep up with current business trends, they felt a desperate need for affordable web design services.
What Web Design services are available? Every client is equally important and the personal approach allows a high degree of flexibility in web services which range from total professional web design and management to stand alone web hosting services. Many clients are small businesses who are looking for high-quality affordable web systems to promote their services within the Greater Lansing area.
How much does the typical Web Site cost?Our affordable web design solutions start at $150 for a simple online business card with subsequent running costs of $15/month.
Typical multipage sites cost in a range from $700 and up with subsequent running costs from $30/month.
Other Web Services For the more confident client, we can either build an initial professional web page then hand it over for maintenance, or we also offer a stand alone web hosting service for those who prefer to do their own web page design.
How do I arrange a Consultation? Nancy Denny is based in Lansing (MI) Michigan. Initial web design consultations with prospective clients in Greater Lansing and its surrounding areas are free of charge. If you live further afield, please contact us so that we can chat on the phone initially and talk through options. Clients generally opt for an initial face-to-face meeting followed by regular phone calls/e-mails, but we can be flexible to meet your specific needs.
Call Today!! (517) 702-9000 To Schedule Your "Web Site Business Consultation"
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Home Advice
Get the answers on home selling and buying.
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Nancy E. Denny Professional REALTOR®
Phone
(517) 702-9000
Fax
(800) 693-2035
Mobile
(517) 702-9000
E-Mail Me
RE/MAX Real Estate Professionals
6607 W. St. Joseph Hwy, Suite 150
Lansing, MI 48917
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